Pretty is not Beautiful

Being pretty and being beautiful are fundamentally different. Their origins are different and their goals are different. It is necessary to distinguish between what is pretty and what is beautiful. In the future, in the digital society, it is necessary to use them separately. To build a brand identity, you need to understand how beauty is created.


Our path make the melody. This melody makes the difference based on the specific standard. This difference makes different quality level



25 years history Tees and Garment printing service in San Diego. Built online shopping mall using shopify platform. To move 25 years experience of tshirt printing service to online platform.


Incheon airport

Unlike the general UI, the Incheon Airport Big Data Portal is a new structure that combines the form of a general website and dashboard.


VR Sports

Established the first virtual physical education sports system in Korea. As a UI/UX designer, he led early successful models by doing graphic work and UI/UX design work.


University SNS

University SNS promotion design and data management.


Drinks of the World

To created a beer introduction and search service site for a Swiss beer company. The symbol of Switzerland and the characteristics of Drinks of the world were captured and expressed.


Philips Korea

In charge of the operation and promotion of the shopping mall of Philips Korea. Successfully launched the Philips coffee machine brand.


Sungjin Fur

The website was created using Adobe Flash tool. It was my first brand identity work and with client we made successfully the company's brand identity.